Wednesday, August 12, 2009

Swine Flu - 2

Taking a cue from the last instance of the possibility of the spreading of the flu in schools, I approached, though through another person, a hospital where I sent them the idea of distributing masks freely. Gurgaon is primarily a moneyed place (why? because if you work here you are probably employed with a large sized multinational or if not you are rich all over by selling the land parcels to the multinationals and you plan to spend your remaining years mumbling to the buffaloes you take out for a walk) so the schools would have students from the parents who are on the "well off" curve or atleast a "High Earning, Not Rich Yet" Henry for short, types. So I see an advantage for the hospitals to actively do their provisions for a long tail activity. Hoping that the "moneyed" place hospitals would have marketing wiz kids who can see that far, I put up the proposal to the head of marketing. Guess what? the guy comes back that he is planning to sell the masks at a hefty premium (50%) even to the employees of the hospital, let alone any school kid. Thus he plans to make what? a few lakhs of profit. Jerk is an understatement here. All you needed was a few working grey cells to see the advantage and not act like a vulture for once. But again when we employee a marketing person we begin treating him like a sales guy and jump up and down on his head asking for numbers only. It is not surprising why he thinks so.

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